ICTnews - The three Zenfone 4, 5 and 6 are considered to be "warriors" of the new ASUS recently launched the Southeast Asian market. ASUS CEO Jerry Shen Zenfone 4 predicted to account for 50% of all machines sold Zenfone 5 and 6 will also contribute the remaining 50%.
ASUS is expected to launch the three new Zenfone. Could you share interesting stories of their own at the start of the project ASUS Zenfone?
Zenfone is a smartphone that we aim towards mass customers. On the phone industry, ASUS is not a "rookie" in the playground, in 10 years of development and 3 years since I assumed the role of CEO of industries, we have created Padfone, hybrid devices great between tablet and phone. Product has been considerable success in the Taiwan market, are classified in premium segment with a high price, even par with high-end products of Apple, Samsung and HTC.
Despite achieving considerable success with the Padfone, we have concerns because the product has not been directed to large numbers of clients due to high prices. Therefore, we strive to create a converged product design exquisite beauty, unsurpassed experience, especially on induction, performance, feature rich camera with professional technology. All of the great advantages is that it converges in a product with very affordable prices. Since last year, I often use the term "premium affordable luxury" (premium products at affordable prices - roughly translated) for the development of our direction. It is difficult to get a detailed interpretation of this concept, what is "high", what is "affordable", but I can understand how they attempt to create an "Apple at moderate prices Does ", navigate to the masses.That is the lodestar, is driven product development Zenfone, is what we strive for.
I myself am using both sample Zenfone 5 and 6 Zenfone for their daily activities such as checking mail, surfing the Web as well as take pictures with Zenfone 5. Particularly with Zenfone 6, I usually carry this model the themselves in the weekend biking trip along the river, using the moment to save the beautiful sunset, the really great photos thanks to a professional quality camera, its interface and beautiful design.
All the features are great and this is what I'm interested in: a Zenfone luxury and class but with a very affordable price. This is also a big challenge for us by the balance between performance and cost is always a difficult problem. Even so, I always tell the development team that ASUS products: Please go on, let's keep perfection in each design, for each feature, do not let the price factor do you have to compromise efforts that try to balance possible. We strive to create beauty beyond design expectations, and experiences beyond expectations features together with prices well above expectation, a special product for everyone to experience and enjoy the pleasure pleasure and everyday utility. That is the direction of our development Zenfone.
He predicted how the future, the success of each model in the product line Zenfone? Models to predict what will achieve more success?
For my personal views, 4 inch screen seems a bit small, 5-inch screen and more popular to 6 inches is pretty big. Experience of personal use, I've used Zenfone 5 in 1 month and 6 Zenfone used within 3 weeks and finally I chose 6 inches because the utility it brings, may be because of my eyesight not very good screen to use more appropriate. Not only have big sharp screen, 6 Zenfone also very slim, weighing only 180g, unlike all other models from 6 inches rivals are weighing 200g.It is a very good advantage of Zenfone 6. Particularly for Zenfone 5, I believe that there will be many who love form 5-inch screen is common. So, I personally predict Zenfone 4 will account for 50% of all machines sold Zenfone 5 and 6 also contributes the remaining 50%.
Today, ASUS has developed both laptops, tablets and smartphones, so by his industry will be the focus of its development in the future?
This is a good question that many people including Intel laid down for me. I will say that, I focused on the market "3 in 1" - a common market encompasses all three sectors smartphones, PCs and tablets. In practice, the boundaries between these products no longer seem clear. You can use your PC for work, for entertainment use tablets and smartphones to carry wherever you go. We focus on the development of three product sectors, with a lot of effort during the last time we were excellent in the top three PC makers worldwide, just behind Apple and Samsung in the tablet market with smartphones and our ambition to become the leader of innovative improvements as did the Padfone and a leader in creating high-end products at affordable prices.
Sir, ASUS plans to develop its own app store with regular updates so that users can enjoy the maximum of this app?
With Zenfone, we introduce a user interface completely separate ZenUI with more than 1,000 new enhancements to help bring exciting mobile experience, convenience than ever before, to help meet the needs of users as the Technology PixelMaster shooting with multiple shooting modes as Selfie, Low Light ... We also have Party Link, Air Link, Remote ... Remote Link Link is the connection method that you can use a smartphone to remote control PC its also PC Link allows you to put your smartphone to PC interface and convenient operation control from the PC screen. Share Link allows you to quickly share files Link Party also helps you to transfer photos to your friends just shooting around. That's the initial results and make sure in the future we will offer more apps, improvements to enrich and bring the best experience to the user.
Mr. Jerry Shen, CEO of ASUS
ASUS is expected to launch the three new Zenfone. Could you share interesting stories of their own at the start of the project ASUS Zenfone?
Zenfone is a smartphone that we aim towards mass customers. On the phone industry, ASUS is not a "rookie" in the playground, in 10 years of development and 3 years since I assumed the role of CEO of industries, we have created Padfone, hybrid devices great between tablet and phone. Product has been considerable success in the Taiwan market, are classified in premium segment with a high price, even par with high-end products of Apple, Samsung and HTC.
Despite achieving considerable success with the Padfone, we have concerns because the product has not been directed to large numbers of clients due to high prices. Therefore, we strive to create a converged product design exquisite beauty, unsurpassed experience, especially on induction, performance, feature rich camera with professional technology. All of the great advantages is that it converges in a product with very affordable prices. Since last year, I often use the term "premium affordable luxury" (premium products at affordable prices - roughly translated) for the development of our direction. It is difficult to get a detailed interpretation of this concept, what is "high", what is "affordable", but I can understand how they attempt to create an "Apple at moderate prices Does ", navigate to the masses.That is the lodestar, is driven product development Zenfone, is what we strive for.
I myself am using both sample Zenfone 5 and 6 Zenfone for their daily activities such as checking mail, surfing the Web as well as take pictures with Zenfone 5. Particularly with Zenfone 6, I usually carry this model the themselves in the weekend biking trip along the river, using the moment to save the beautiful sunset, the really great photos thanks to a professional quality camera, its interface and beautiful design.
All the features are great and this is what I'm interested in: a Zenfone luxury and class but with a very affordable price. This is also a big challenge for us by the balance between performance and cost is always a difficult problem. Even so, I always tell the development team that ASUS products: Please go on, let's keep perfection in each design, for each feature, do not let the price factor do you have to compromise efforts that try to balance possible. We strive to create beauty beyond design expectations, and experiences beyond expectations features together with prices well above expectation, a special product for everyone to experience and enjoy the pleasure pleasure and everyday utility. That is the direction of our development Zenfone.
He predicted how the future, the success of each model in the product line Zenfone? Models to predict what will achieve more success?
For my personal views, 4 inch screen seems a bit small, 5-inch screen and more popular to 6 inches is pretty big. Experience of personal use, I've used Zenfone 5 in 1 month and 6 Zenfone used within 3 weeks and finally I chose 6 inches because the utility it brings, may be because of my eyesight not very good screen to use more appropriate. Not only have big sharp screen, 6 Zenfone also very slim, weighing only 180g, unlike all other models from 6 inches rivals are weighing 200g.It is a very good advantage of Zenfone 6. Particularly for Zenfone 5, I believe that there will be many who love form 5-inch screen is common. So, I personally predict Zenfone 4 will account for 50% of all machines sold Zenfone 5 and 6 also contributes the remaining 50%.
Today, ASUS has developed both laptops, tablets and smartphones, so by his industry will be the focus of its development in the future?
This is a good question that many people including Intel laid down for me. I will say that, I focused on the market "3 in 1" - a common market encompasses all three sectors smartphones, PCs and tablets. In practice, the boundaries between these products no longer seem clear. You can use your PC for work, for entertainment use tablets and smartphones to carry wherever you go. We focus on the development of three product sectors, with a lot of effort during the last time we were excellent in the top three PC makers worldwide, just behind Apple and Samsung in the tablet market with smartphones and our ambition to become the leader of innovative improvements as did the Padfone and a leader in creating high-end products at affordable prices.
Sir, ASUS plans to develop its own app store with regular updates so that users can enjoy the maximum of this app?
With Zenfone, we introduce a user interface completely separate ZenUI with more than 1,000 new enhancements to help bring exciting mobile experience, convenience than ever before, to help meet the needs of users as the Technology PixelMaster shooting with multiple shooting modes as Selfie, Low Light ... We also have Party Link, Air Link, Remote ... Remote Link Link is the connection method that you can use a smartphone to remote control PC its also PC Link allows you to put your smartphone to PC interface and convenient operation control from the PC screen. Share Link allows you to quickly share files Link Party also helps you to transfer photos to your friends just shooting around. That's the initial results and make sure in the future we will offer more apps, improvements to enrich and bring the best experience to the user.
