Taiwan's Asustek plans to boost its smartphone manufacturing capacity next month to satisfy solid demand for its low-cost ZenFone range, company CEO Jerry Shen said Thursday.
The monthly worldwide shipments of Asustek's smartphones are expected to increase from 200,000-300,000 units in April to 400,000-500,000 units in May, Shen told a press briefing to address a recent ZenFone pricing controversy that saw the phones priced lower in China than in Taiwan.
The manufacturing capacity is estimated to hit a maximum of over 500,000 units in June, with distributors and retailers having already placed huge amounts of orders for the popular ZenFone models, he said.
That means the monthly production scale for May and June will be comparable with the full-year shipments of 400,000 to 500,000 units of Asustek's 2013 flagship PadFone models, Shen said.
The company forecast April 8 that it would sell 5 million smartphones this year to give its revenue a year-on-year boost. The company sold 1.5 million smartphones last year, including the PadFone and about 1 million units of the Fonepad, a 7-inch hybrid device with phone and tablet functions.
The monthly worldwide shipments of Asustek's smartphones are expected to increase from 200,000-300,000 units in April to 400,000-500,000 units in May, Shen told a press briefing to address a recent ZenFone pricing controversy that saw the phones priced lower in China than in Taiwan.
The manufacturing capacity is estimated to hit a maximum of over 500,000 units in June, with distributors and retailers having already placed huge amounts of orders for the popular ZenFone models, he said.
That means the monthly production scale for May and June will be comparable with the full-year shipments of 400,000 to 500,000 units of Asustek's 2013 flagship PadFone models, Shen said.
The company forecast April 8 that it would sell 5 million smartphones this year to give its revenue a year-on-year boost. The company sold 1.5 million smartphones last year, including the PadFone and about 1 million units of the Fonepad, a 7-inch hybrid device with phone and tablet functions.
