Asus Chairman: Asus Would Create the mobile phone market "affordable luxury"




Asus ZenFone phone yesterday (8th of April) the first Global sale in Taiwan , Asus chairman Johnny Shih declared, would create the mobile phone market "affordable luxury", as Zara or Uniqlo, Asus mobile phone shipments this year at least 5 million jump over last year Less than 1.5 million multiples grow.
Asus CEO Jerry Shen yesterday named Asus phones are major competitors in China, including millet, Huawei and Lenovo, Asus next upcoming move to mainland China on Friday held ZenFone on sale press conference, backs against the wall.
Asus launched ZenFone counterattack mobile phone market as the company is an important battle scene grand first sale yesterday, in addition to opening 1000 for fans to buy the phone, the phone also live draw 100 free delivery.
Asus recruited singer Hsiao as ZenFone product spokesperson, Shih praised "ASUS and Hsiao are Warlords"; Asustek full range ZenFone equipped with Intel Atom processor, Intel Asia Pacific and Japan region Song Yi Xiao, president personally site.
ZenFone listed first wave includes 5-inch and 6-inch ZenFone 5 ZenFone 6, Taiwan, priced at 4,490 yuan and 6,990 yuan off, off price and the previously announced U.S. $ 149 starting price is not tax the same, very competitive prices.
In the first wave of Taiwanese ASUS ZenFone Distribution amount, 5-inch models first set in 50 000, 6-inch models 30000, pre-opening yesterday, the case will be adjusted depending on pre-order, try to meet consumer demand, beginning April 18 delivery. As entry-4-inch models, the current cell function also improved and is expected to launch in May.
According to Asus's statistics, as of yesterday evening date, full payment of the amount of pre-order has broken 30,000, sales enthusiastic.
By the new market incentives, Asus yesterday, shares rose 1.5 yuan, to close at 311.5 yuan, a record Boduanxingao the past 10 months. ASUS today announced March revenue will, legal optimistic Asus brand consolidated revenue for the first quarter point more than $ 100 billion, is expected to better than the original estimate of 950 billion yuan.

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